7 Reasons Why I Recommend Klaviyo to all My Clients

Choosing a platform for your email marketing is easier said than done. There’s no shortage of options— Moosend, MailChimp, MailerLite, Hubspot, SendinBlue, Convertkit… and those are just some of the big names.

Everyone has their own opinion of which provider is best, but after working with clients to create hundreds of email campaigns, I’d argue that Klaviyo rises above the rest. 

Here are just 7 reasons I love the platform so much.
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1. Klaviyo offers top-notch automation

I love a good automation tool— but sometimes figuring out how to use it can be just as time-consuming as sending out each individual email on your own time. 

Not so with Klaviyo! The platform has dozens of automated flows that are pre-built and ready for you to customize right away. And when you create your account, they’ll provide best-practice flows that are pre-populated for you. You know– flows like your welcome series, abandoned cart series, and a post-purchase flow.

If you’re feeling adventurous, you can create your own flows based on 5 types of triggers: 

• List: typically used to trigger a welcome flow for new subscribers
• Segment: sent to people who are put into a specific segment
• Metric: ques a flow when people take a certain action
• Price drop: alerts subscribers when the price drops on an item they viewed
• Date property: flows created to send on certain dates (think birthdays)

Klaviyo users have earned more than $14.8 billion by utilizing automated emails. I’d say that makes it worth the time and effort to set up a few strong flows!
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2. Klaviyo segments automatically and dynamically

Segmenting done well is like finding a golden ticket. You are automatically in because you’re speaking to the very specific wants and needs of a target audience. But figuring out how to segment your subscribers and then placing each individual in the appropriate segment can leave you feeling a little

The good news is that with Klaviyo you don’t have to handle segmentation on your own. Using real time-data and predictive analytics, you’ll receive recommendations on segments you can create and target. 

Want to send emails to women under 40 who live in the Midwest and own a dog? Klaviyo will help you do it and help you find other specific groups you can target with personalized emails. 

Just look at some of the segments Klaviyo suggests:

• Product-specific audiences
• Full-price buyers
• Unengaged customers
• Last year’s Cyber Monday shoppers
• Shoppers who’ve viewed the same product 5+ times without purchasing
• Customers who only make purchases with coupons
• Customers who only buy on certain days
• Customers who are most likely to buy within the next 10 days
• VIP customers (frequent shoppers or big spenders)
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It’s also worth noting that Klaviyo allows you unlimited segments. Want to target 3,000 different populations with individualized emails? Not a problem. (Though I highly recommend you don’t do that for sanity’s sake)
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3. Your integration options are nearly endless

Klaviyo integrates with pretty much every eCommerce platform and app you can think of. More than 65,000 Shopify sellers use Klaviyo because of the seamless integration, but that’s just the beginning. It’s also designed to work with Woocommerce, Bigcommerce, Wix, Sales Force, and Amazon, plus business apps like Asana, Slack, EventBrite, and Stripe.
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4. Klaviyo emails and forms look good — even if you’re not a graphic designer

Do I think hiring a designer will result in more attractive & responsive emails? Absolutely.

Do I understand that not everyone has the funds to hire a designer? Also yes.
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100+ pre-built templates

Klaviyo has a library of more than 100 pre-built templates. All you have to do is drag and drop blocks into place. Out of all the templates provided by different email services, these look the most polished and professional. It’ll look like you hired a designer for your marketing even if you didn’t. 
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Popups galore

You also have access to 50 sign-up form templates, where you can choose from fly outs, pop ups, and embedded forms. Easily gather email addresses, phone numbers, or both.
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Klaviyo template builder

Even Klaviyo's template builder shows its superiority, which speaks volumes considering the many email service providers I've experienced. With their revamped template editor, you have unparalleled control over your emails and how they appear across desktop and mobile devices - even for those who may not be as tech-savvy!
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5. Klaviyo offers advanced analytics and reporting

Like it or not, data makes the marketing world go ‘round. 

Good news— for those who don’t love looking at data, Klaviyo has your back. They provide oodles of analytics about your subscribers and they make it easy to understand and utilize.

Their data science engine provides data you didn’t even know you wanted until it’s sitting in front of you, like:

• Signup form A/B testing
• Buying cycle predictions
• Which customers you’re at risk of losing
• Predictions about VIP customers
• The very best time to send an email
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6. With Klaviyo you can use both email and SMS marketing

Last year, 70% of consumers subscribed to SMS marketing. The average open rate for SMS marketing is 98%— compared to 20% for email marketing. And the click-through rate is also much higher— 19.3% for SMS, compared to 4.2% for emails.

Now, email is and will continue to be a vital part of your marketing plan, but when you combine email and SMS marketing? You’re unstoppable. Being able to do both through one platform is an easy way to simplify your business and save yourself a little bit of time.
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7. Klaviyo wants you to succeed

It’s why they offer (approximately) a decade’s worth of training on their website.

There’s a blog full of growth strategies so you can easily scale your business.

There’s an entire academy with resources, courses, and certifications on just about everything. 

There’s a Klaviyo community where you can chat with other users.

Plus, their customer support team is readily available to answer questions during business hours through email or live chat.
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Klaviyo email marketing roundup

Whether you're an experienced email marketer or just getting started, Klaviyo is the all-inclusive data-driven tool essential for your eCommerce success. It takes a comprehensive approach to crafting effective strategies - providing features like personalized messages and omnichannel support that keep customers engaged along each step of their journey with you.

Say goodbye to the days of underutilizing your newsletter communications. Instead, let Klaviyo kickstart your email and SMS marketing strategies by using behavioral targeting, personalization, automations, segmentations, and more. Ready? Let's get growing together!