Amazon’s Premium A+ Content used to have strict requirements, but things have loosened up—making it easier than ever to unlock. If you’re spending too much time perfecting standard A+ Content, you might be overthinking it. Premium is closer than you think, and there’s a simple way to get there faster.
Requirements for Amazon Premium A+ Content
To qualify for Amazon Premium A+ Content, Amazon requires:
- Brand Story Published: All your brand-owned ASINs must have a published Brand Story.
- Approved A+ Content: At least 5 A+ Content project submissions must be approved within the past 12 months. This used to be 15!
Expedite your Premium A+ Content access
Some sellers have found that modifying and resubmitting existing A+ Content can expedite meeting the second requirement. This method is great for brands with less than 5 products. By making minor updates to current content and resubmitting, each approval counts toward the five needed. This approach has been suggested as an efficient way to unlock Premium A+ features sooner.
Please note that while this method has worked for some, it's essential to ensure all content complies with Amazon's guidelines to avoid potential issues. Good luck!
