Klaviyo Email Design for a Non-Toxic Baby Playmat

Playmats are designed to provide a safe, stimulating environment for infants and toddlers to explore. However, finding a playmat can be a daunting task. There are countless options on the market, and it can be difficult to know where to start—sort of like email marketing.

This baby playmat brand needed essential flows in Klaviyo setup and designed in order to further their business growth. By working with Copenhagen Kid, I created a series of automated email flows that would engage and nurture their subscribers from first purchase to checkout. As a result, the brand retained customers and efficiently generated more revenue.